Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

For the generation that came of age in the late 1990s and early 2000s, Super Bowl LVI seemed like a trip down memory lane. The Cincinnati Bengals made their first Super Bowl appearance since the 1980s ...

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Let's start with the obvious: QR codes are not new. They turned heads as the "new hot thing" in the early 2010s (around the days of the Palm Pilot and Blackberry — remember those?) before getting ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.