Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP)that unifies fragmented customer information and delivers real-time, actionable ...

Enhanced platform tools. New features include Attribute Search, AI Documentation and governance controls. Impact on enterprises. Data teams gain faster personalization and compliance-friendly AI ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

San Diego-based Tealium introduces CloudStream, a unified solution that eliminates data duplication while connecting real-time collection with cloud activation. Enterprise impact. Enables faster ...

BOSTON--(BUSINESS WIRE)--Market-leading customer data platform (CDP) BlueConic today announced that it has been recognized as the only Challenger in the inaugural Magic Quadrant for Customer Data ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Uniphore, the Business AI company, has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Customer Data platforms. A complimentary copy of the full ...