The study “AI transforming B2C relationships and relational exchange theory” examines how the integration of artificial intelligence (AI) into marketing disrupts long-standing assumptions about ...

The Behavioral Stack framework provides a comprehensive understanding of consumer behavior in today's complex markets. It emphasises the interaction of individual psychology, social dynamics, ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. As artificial intelligence and algorithmic ...

With 8+ years’ experience, expert Filippo Marchesani reveals the hidden systems driving online behavior and provides actionable insights for marketers As brands increasingly compete in data-driven, ...