Choosing the right A/B testing tool isn’t just about picking the first one you come across. It’s like finding the perfect pair of shoes—you want something that fits just right. You need to think about ...

Microsoft Corp. today debuted a new web analytics tool called Clarity that’s designed to help developers understand user behavior at large scale. The tool can help developers to work out why website ...

Ours Privacy, the customer data platform (CDP) built for healthcare marketing, today launched an integrated A/B testing and personali ...

Experimentation and testing, at a concept level, is not new. As business pressures increase, and the need to improve merchandising and marketing efforts comes to the forefront, you need to go beyond ...

Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here. Mobile monetization and marketing company IronSource today announced the launch of ...

Testing out solutions is a core part of the design process, and on the web, that often happens in the form of A/B testing: Designers show one group of users design A, another group of users design B, ...

Five months after Google introduced ad variations in AdWords, Facebook has introduced the ability to split test as a means of comparing creative options, calls to action, and ad formats. Advertisers ...